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Liner Board
Corrugated paperboard consists of (at least) a pair of sheets of liner board with a corrugated (or fluted) medium between them. The strength and look of the sheet are, in large part, determined by the many kinds of liner that can be affixed. Disregarding "test" for now, the liner ranges in color from the kraft (brown) colored box we're all familiar with, to white, black, and anything in between.
Kraft - The most common and least expensive. Just because it's merely a brown box, though, don't underestimate the printing potential. A splash or two of color goes a long way toward catching the eye.
Mottled White - The least expensive of the white options, this liner is essentially whitewashed to give a bright white surface. Very good for higher profile printing and brand visibility.
Bleached White - If mottled white is bright, bleached liner is brilliant. The paper is literally bleached before the corrugating process, giving you a white liner all the way through to the medium. High-holdout bleaches are designed to keep the ink on the surface of the sheet, offering more vibrant colors and more detailed print.
Colored / Tinted Liner - Similar to mottled white's coating, sheets are available in any of a number of colors flood-coated direct from the corrugator.
Preprinted Liner - If you're running a large quantity of boxes, the cost to print during the conversion process become prohibitive. Instead it's possible to print the rolls of liner as they're run at the paper mill. This paper is then corrugated into sheets and run through a diecutter for your final product.
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